Tech / MobileMENA
Truecaller
Truecaller Ramadan Campaign
Authentic storytelling + cross-platform strategy = real impact.
Snapshot metrics
9.2M+
Total views
88K+
Engagements
4.3M+
Organic views
+796%
Instagram follower growth
621+
Link clicks
Challenge, strategy, execution
The challenge
- Truecaller needed to raise awareness around its Family Protection feature and position itself as an essential everyday app for safety and communication during Ramadan.
- The challenge was standing out in a highly competitive, content-saturated season while connecting with audiences in a meaningful, non-intrusive way.
Strategy
- Launched a full 360° influencer marketing campaign with 13 carefully selected influencers across tech, lifestyle, family, and entertainment niches.
- Rolled out a multi-platform strategy across Instagram, TikTok, YouTube, and Facebook with a Ramadan-first content approach.
- Implemented staggered posting to maximize reach and longevity, with cross-platform content repurposing to amplify performance without oversaturation.
- Focused on authentic storytelling to create real impact across audiences.
Execution
- Delivered 22+ content pieces tailored to each creator's audience and style across platforms.
- Strategic timing throughout Ramadan to avoid content clustering and sustain algorithmic visibility.
- Cross-posting to extend reach beyond primary platforms, transforming a standard influencer campaign into a full-funnel visibility engine.
What shifted
The campaign didn't just meet expectations — it outperformed across every KPI. The campaign proved that when data, creativity, and influencer strategy align, brands don't just get seen — they get remembered.
Services in this program
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