E-commerce / AppMENA
Shopcash
Shopcash: Scaling App Awareness with UGC
UGC + micro-to-mid-tier influencers driving meaningful engagement within budget.
Snapshot metrics
250K+
Total views
5K+
Engagements
2.61%
Engagement rate
85K+
Story views
421
Clicks
Challenge, strategy, execution
The challenge
- Shopcash needed to increase awareness of the app among diverse audience segments.
- Drive interest and intent to try the platform with a relatively modest budget.
- Balance strong performance across both Instagram and TikTok platforms.
Strategy
- Implemented a UGC-first influencer strategy with a diverse creator mix spanning lifestyle, fashion, beauty, tech, gaming, and family content.
- Diversified across Instagram Reels and TikTok videos for broader reach.
- Focused on authentic storytelling built around real-life scenarios showing how Shopcash fits into daily routines.
- Call-to-action driven content encouraging users to explore and try the app.
Execution
- Collaborated with 10+ content creators with a combined following of 1.3M+.
- Delivered 13 content pieces across Instagram and TikTok, plus supporting Stories to drive additional traffic and clicks.
- Ensured all creators tagged and mentioned Shopcash to maximize discoverability and app install intent.
What shifted
The campaign proved that UGC combined with micro-to-mid-tier influencers can effectively drive meaningful engagement and intent within budget constraints.
Services in this program
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