AutomotiveEgypt · MENA
Mitsubishi
Mitsubishi Outlander Sport: Test Drive Campaign
Turning a test drive into a social-first experience.
Snapshot metrics
9M+
Total reach
11M+
Impressions
26K+
Engagements
8M+
Influencer combined following
Challenge, strategy, execution
The challenge
- Mitsubishi needed to increase awareness of the Outlander Sport in a competitive automotive market.
- Drive qualified traffic to a physical test drive event while leveraging social media to create both aspiration and trust.
- Maintain strong engagement rates while scaling reach across MENA.
Strategy
- Designed a hybrid influencer-led campaign bridging digital storytelling with offline activation.
- Partnered with a mix of macro and mid-tier influencers across lifestyle and automotive niches.
- Focused on authentic, experience-driven content showcasing the test drive journey.
- Prioritized Instagram Reels and Stories for maximum reach and engagement.
- Aligned content drops with the test drive event to drive attendance.
Execution
- Collaborated with 9 influencers with a combined following of nearly 8M+.
- Delivered Reels as primary reach driver, Stories for real-time engagement and event push, and static posts for credibility and longevity.
- Supported the campaign with additional story coverage to boost visibility around the event.
What shifted
The campaign demonstrated how Marzone effectively blends influencer marketing, experiential activation, and data-driven execution to deliver measurable impact. By turning a test drive into a social-first experience, Mitsubishi didn't just gain visibility — it built real consumer interest and engagement at scale.
This campaign proved that when data, creativity, and influencer strategy align, brands don't just get seen — they get remembered.
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